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Your Trusted Cosmetic Dentistry Experts in Scottsdale
Smile Concepts is a premier cosmetic dental studio in Scottsdale, Arizona, led by Dr. Robert Rouhani, a dentist with over 20 years of experience. Our practice combines advanced dental technology with personalized care to deliver exceptional cosmetic and restorative results. We specialize in creating customized treatment plans that prioritize patient comfort, using state-of-the-art techniques for procedures ranging from teeth whitening to dental implants.

Our team emphasizes clear communication and transparency, ensuring patients feel informed and at ease throughout their dental journey. With a focus on conservative treatment and long-term oral health, we serve Scottsdale and surrounding areas, offering VIP services for those seeking private appointments. Our commitment to excellence is reflected in patient testimonials praising our gentle approach, attention to detail, and transformative outcomes.
Services
Cosmetic Dentistry Dental Implants Invisalign Porcelain Veneers Teeth Whitening Periodontal Treatment Restorations Orthodontics Laser Dentistry Sleep Apnea Therapy
Highlights and features
  • Over 20 years of experience in cosmetic and restorative dentistry
  • Personalized care with individualized treatment plans
  • Advanced technology for precise, comfortable procedures
  • Compassionate team prioritizing patient comfort and education
  • Consistently praised for exceptional results and gentle approach
What people say
Gentle and caring Top notch Fun and entertaining dentist Best dental experience Conservative treatment
Services
Cosmetic Dentistry
Our cosmetic dentistry services transform smiles through personalized treatments like veneers, whitening, and smile makeovers. We combine artistic skill with advanced techniques to address discoloration, misalignment, and structural imperfections. Patients benefit from natural-looking results that enhance facial aesthetics while maintaining functional integrity.
Dental Implants
Dental implants provide permanent, natural-feeling solutions for missing teeth. Our custom implant-supported restorations integrate seamlessly with existing dentition, restoring both aesthetics and chewing functionality. Using biocompatible materials, we ensure long-term durability and jawbone preservation through precise surgical placement.
Invisalign
Invisalign aligners straighten teeth discreetly using custom-made, removable trays. This orthodontic solution addresses crowding and misalignment without traditional brackets, offering convenience and comfort. Treatment involves gradual tooth movement through sequential aligner changes, monitored by our experienced dental team.
Porcelain Veneers
Porcelain veneers correct cosmetic dental flaws like chips, gaps, and severe staining. These ultra-thin shells bond to tooth surfaces, creating uniform, stain-resistant smiles. Our custom fabrication process ensures precise color matching and anatomical contours for natural, long-lasting aesthetic improvements.
Teeth Whitening
Our professional whitening services deliver superior stain removal through in-office Zoom treatments and take-home Opalescence kits. Customized bleaching solutions safely lighten enamel while minimizing sensitivity. Patients achieve brighter smiles with both immediate and sustained results through tailored maintenance plans.
People
Dr. Robert Rouhani
Dentist
Dr. Robert Rouhani brings over 20 years of experience in cosmetic and restorative dentistry to Smile Concepts. Known for his conservative approach and attention to detail, he specializes in creating natural-looking smiles using advanced techniques. His patient-centered philosophy emphasizes comfort, education, and long-term oral health.
Questions
What cosmetic dentistry services do you offer?
We provide veneers, teeth whitening, smile makeovers, dental implants, and Invisalign to enhance smile aesthetics and function.
Do you offer financing options?
Yes, we partner with CareCredit to provide flexible financing for dental treatments.
Can you handle dental emergencies?
We prioritize emergency cases and offer same-day appointments for urgent dental issues.
What is VIP dental service?
VIP service provides private appointments with exclusive access to our team and facilities outside regular hours.
Do you treat sleep apnea?
Yes, we offer oral appliance therapy for mild to moderate sleep apnea using custom-fitted devices.
Reviews (4)
Scott A.
Jun 30, 2022 Report
Dr. Rouhani and the team are amazing. They make going to the dentist a pleasure. They are accommodating and understanding. They accept most insurance plans. Top notch customer service with a friendly attitude is abundant. You should make Smile Concepts your dentist office. I will keep going to see them for all my dental needs and I'm hoping that one day something other than country music will be playing on the speakers!
L. Chris F.
Apr 28, 2022 Report
Love Dr. Rouhani and his team! I always recommend Smile Concepts to my friends and coworkers. They're the best!
Gloria McDermott
Apr 18, 2022 Report
This group of professionals are more like family then just a dentist office, who by the way also does excellent work. I have been going to them for many years, so I am able to give a fair and accurate assessment.
Toonice S.
Apr 11, 2022 Report
Friendly staff and kind and funny dentist. Dr Rouhani is the best. Dental plan in office if you dont have one.