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Your Trusted Orthodontist in Kennewick, WA
At Zuroff Orthodontic Care, we believe in the power of individuality. Every treatment, every style, and every smile is unique, and we treat you that way from the very start. With over 25 years of experience, Dr. Jay Zuroff and our team are leaders in orthodontics in the Tri-Cities area. We utilize modern technology such as the iTero scanner and offer multiple Invisalign options to treat even the most challenging cases. Our commitment to quality care ensures that every patient receives personalized attention and the highest standard of orthodontic treatment. We prioritize patient comfort and confidence, making every appointment a positive experience. Our team coordinates all appointments with other providers and answers every question to ensure you feel informed and at ease.

As a Premier Preferred Provider for Invisalign and a member of the Pasco/Kennewick Rotary, we continually pursue the latest advancements in orthodontics. Our goal is to create beautiful, healthy smiles that reflect each patient's individuality. We offer free consultations, including assessments, X-rays, and orthodontic records, to help you make informed decisions about your care. With flexible scheduling and a focus on patient satisfaction, Zuroff Orthodontic Care is your trusted choice for orthodontic services in Kennewick, WA.
Services
Invisalign Invisalign Teen Damon Braces TMJ Treatment Nightguards Surgical Orthodontics Two-Phase Treatment Retainers Early Adolescent Braces Orthodontic Consultations
Highlights and features
  • We offer over 25 years of combined experience in orthodontics.
  • Our team uses advanced technology like the iTero scanner for precise treatment.
  • We provide personalized care with a focus on patient comfort and confidence.
  • We are a Premier Preferred Provider for Invisalign.
  • We offer free consultations with X-rays and orthodontic records.
Associations and certifications
  • Invisalign
What people say
Professional staff Excellent results Friendly environment Timely appointments Transformative smile
Services
Invisalign
Invisalign offers a discreet, wire-free solution for straightening teeth using custom clear aligners. These removable trays gradually shift teeth into proper alignment while allowing easy maintenance of oral hygiene. Ideal for adults and teens seeking aesthetic orthodontic treatment without traditional braces.
Damon Braces
Damon Braces use advanced self-ligating technology to straighten teeth more comfortably and efficiently. Available in metal or clear options, they reduce friction and often shorten treatment time while effectively correcting bite misalignments and spacing issues.
TMJ Treatment
Our TMJ treatment addresses temporomandibular joint disorders causing jaw pain, headaches, and movement restrictions. We provide customized solutions like bite splints and physical therapy to alleviate symptoms and restore proper jaw function for improved comfort and oral health.
Surgical Orthodontics
Surgical orthodontics corrects severe jaw irregularities through coordinated treatment with orthognathic surgery. This approach aligns jaws and teeth properly, improving both function and aesthetics for patients with complex bite issues or facial imbalances.
Invisalign Teen
Invisalign Teen provides clear, removable aligners specifically designed for adolescents. These aligners accommodate active lifestyles, allowing teens to eat, play sports, and maintain oral hygiene freely while achieving straighter teeth and improved confidence.
People
Dr. Jay Zuroff
Orthodontist
Dr. Jay Zuroff has over 25 years of experience in orthodontics, specializing in Invisalign and complex smile corrections. He graduated from the University of Washington with a Certificate of Orthodontics and Master of Science in Dentistry. A Premier Preferred Invisalign Provider, he combines advanced technology with personalized care to deliver exceptional results.
Questions
What orthodontic services do you offer?
We provide Invisalign, Damon braces, TMJ treatment, surgical orthodontics, retainers, and early adolescent orthodontics using advanced technology like the iTero scanner.
How long does Invisalign treatment take?
Invisalign treatment typically lasts 12-18 months, depending on case complexity. Schedule a consultation for a personalized timeline.
Do you offer free consultations?
Yes, we offer complimentary consultations including X-rays, smile assessment, and orthodontic records to help you decide on treatment.
Can adults get braces?
Absolutely! We specialize in adult orthodontics with options like clear braces and Invisalign for discreet, effective treatment.
How do I care for Invisalign aligners?
Clean aligners daily with a soft toothbrush and mild soap. Avoid hot water to maintain their shape and clarity.
What are signs of TMJ disorder?
Jaw pain, clicking sounds, difficulty chewing, and recurring headaches indicate possible TMJ disorder. Consult our specialist for diagnosis and treatment.
Reviews (7)
Trish Jessop
Dec 07, 2021 Report
Just had my bottom retainer come loose and they got me right in and fixed it for free even though the last time i was in the office was 12/99! So not only did it hold for all those years, they fixed it right up in 15 minutes with no charge :
Thomas Westerman
Aug 24, 2021 Report
Recommended by my Dentist, Dr Zuroff's Office was the perfect place to go! Top to bottom, Dr Zuroff and his staff were kind, courteous, and professional. You can tell that they care. Even though the pandemic, they carried through with my treatment. They have state of the art equipment that magically made my Invisaligners fit perfectly. My bite is now fixed, and my teeth are straight again (post teenage braces). No matter your age, this is the place to go. The billing and insurance administration was great too. I highly recommend them.
Thom Williams
Apr 11, 2021 Report
They got my teeth straight and did what was right, not always what was easy. The doctor and staff are always courteous and often have fun stories to share. Dr. Zuroff is very knowledgeable and will let you know what is best for you and your teeth. It has been a pleasure having them work on and improve my smile!
Skye Gonzalez
Mar 25, 2021 Report
I had gotten braces was a about 14 and off when I was 16. I have a permanent wire on my bottom teeth and never wore my top retainer after I turned 18 so my top teeth have moved a little. I went in today to see about correcting them and removing the wire (mouth always smells like metal) and Zuroff gave me the NASTIEST attitude I've ever received from there. It was one snarky comment after another and made me leave feeling broken down and fuming. He as well was just awful to his assistants. He's always been a bit of a stiff but this was just out of line.
Stephanie Tinsley
Mar 07, 2020 Report
Getting braces at 67 years old can be daunting; however, I had every confidence in Dr. Zuroff and his incredible professional team as I embarked on this journey. Dr. Zuroff is "fun friendly" and was thorough and attentive to detail regarding his plan for my "perfect smile". Every question was answered and every concern addressed. Jeanette, Victoria and Makayela were incredible "warriors" of servitude!

I appreciated their kindnesses and heartfelt considerations as well as their professional dedication and level of expertise during this process. Thank you, beautiful ladies and Dr. Jay, as I delight in my smile every day!
Ginger Farrens
Dec 18, 2019 Report
I couldn't be happier with the results I got from Dr. Zuroff. I have had braces before in my long life, but this was the first time I've been able to use Invisalign. What a remarkably easy way to go! And what a perfect result. I am one happy customer and very thankful! Just remember - you have to wear the aligners for this to work. If you do, you'll be a happy camper like me.
Samurai Minis
Dec 04, 2019 Report
Great friendly care! I had an amazing experience with my braces and now retainers. Staff were always kind and Dr. Zuroff himself was always willing to answer questions & provided exceptional care! Anyone looking for a very competent Orthodontist who is also very friendly and helpful, I highly recommend Zuroff Orthodontic Care! -Drew