Call Now
Website
Call
Business Details
38 Years
experience
Emergency
services
Your Trusted Orthodontist in Boca Raton
Smiles by Dr. R has been transforming smiles and lives through personalized orthodontic care since 1988. Founded by Dr. Ira Rothstein, a South Florida native with top honors from Emory University and Nova Southeastern University, our practice combines decades of expertise with cutting-edge technology to deliver exceptional results. We prioritize building relationships with patients, ensuring every visit feels welcoming and comfortable. Our team of dedicated professionals specializes in treatments for all ages, including braces, Invisalign, and advanced orthodontic solutions. With two convenient locations in Boca Raton and Coral Springs, we offer extended hours to accommodate busy schedules.

Our commitment to affordability includes interest-free financing options, and we guarantee a patient-centered experience where every individual receives personalized attention. Dr. Rothstein's leadership emphasizes continuous learning and collaboration, ensuring we remain at the forefront of orthodontic innovation. Our 5-star reviews reflect our dedication to creating confident smiles and unforgettable experiences, as evidenced by countless testimonials praising our friendly team and transformative results. We take pride in making orthodontic care accessible, efficient, and enjoyable for families across South Florida.
Services
Braces Invisalign SureSmile Gum Reshaping Athletic Mouthguards Teeth Whitening Retainers Surgical Orthodontics
Details
  • Year established: 1988
Highlights and features
  • We offer personalized orthodontic care with 35+ years of experience
  • Our practice uses cutting-edge technology like SureSmile and iTero
  • We provide flexible in-house financing with no interest
  • Our team delivers extended hours across two convenient locations
  • We guarantee a patient-first approach with 5-star customer satisfaction
What people say
Amazing staff Proud to smile Best office ever Feels like family Quick appointments
Services
Braces
Traditional metal braces provide effective tooth alignment for patients of all ages. Our customized treatment plans address crowding, spacing, and bite issues using durable brackets and wires. With regular adjustments and modern materials, we ensure comfortable progress toward straighter smiles while maintaining oral health throughout the process.
Invisalign
Invisalign offers discreet teeth straightening through custom-made, removable aligners. Using 3D imaging technology, we create sequential trays that gradually shift teeth into optimal positions. This virtually invisible solution suits active lifestyles while delivering precise results for teens and adults seeking subtle orthodontic correction.
SureSmile
SureSmile technology enhances treatment precision with robotic wire bending and 3D imaging. This advanced system reduces adjustment appointments by 40% while improving accuracy. Our team utilizes computer-aided design to create customized archwires that accelerate tooth movement for faster, more efficient results.
Gum Reshaping
Laser gum reshaping corrects uneven gum lines for improved smile aesthetics. Our minimally invasive procedure removes excess tissue and contours the gums to reveal more tooth surface. This cosmetic enhancement creates balanced proportions and boosts confidence in patients' natural smiles.
Athletic Mouthguards
Custom-fitted mouthguards protect teeth during sports activities. We create durable, pressure-molded guards that absorb impact while maintaining comfort and speech clarity. These personalized protectors prevent dental injuries for athletes of all ages participating in contact and high-impact sports.
People
Dr. Ira Rothstein
Orthodontist
Dr. Rothstein, a South Florida native, brings decades of expertise to Smiles by Dr. R. With dual degrees from Emory University and Nova Southeastern University, he combines academic excellence with compassionate care. His commitment to continuous learning ensures patients receive cutting-edge treatments while maintaining a welcoming, family-friendly environment.
Mariagnes
Managing Director
Mariagnes oversees daily operations with a focus on exceptional patient experiences. Her leadership ensures smooth practice management while maintaining the warm, personalized atmosphere that defines Smiles by Dr. R. With extensive orthodontic administration experience, she supports the team in delivering consistent, high-quality care.
Lori
Treatment Coordinator
Lori guides patients through their orthodontic journey, explaining treatment plans and addressing concerns. Her expertise in coordinating care timelines and insurance matters helps streamline the patient experience. She plays a key role in ensuring clear communication between families and the clinical team.
Ronie
Scheduling Coordinator
Ronie manages appointment scheduling with flexibility and efficiency. She works closely with patients to accommodate busy schedules while maintaining optimal treatment timelines. Her organizational skills help maintain smooth practice operations across both office locations.
Cristen
Insurance Coordinator
Cristen specializes in navigating insurance benefits for orthodontic treatments. She helps patients maximize coverage while explaining financial options. Her expertise in insurance verification and claims processing ensures transparency and reduces financial stress for families seeking care.
Questions
What orthodontic treatments do you offer?
We provide traditional braces, Invisalign clear aligners, SureSmile digital orthodontics, gum reshaping, athletic mouthguards, teeth whitening, and surgical orthodontics for patients of all ages.
Do you treat both children and adults?
Yes, we specialize in orthodontic care for all ages, including braces for kids, Invisalign for teens, and discreet options for adults seeking smile improvements.
What financing options are available?
We offer interest-free in-house financing with flexible payment plans to make orthodontic treatment accessible and budget-friendly for our patients.
Are emergency appointments available?
Yes, we provide emergency orthodontic care for urgent issues like broken brackets or wires. Contact us directly for immediate assistance after regular business hours.
How can I schedule a consultation?
Request a free consultation through our online form or call (561) 483-0072. We'll help you choose a convenient time at our Boca Raton or Coral Springs locations.
What technology do you use?
We utilize advanced orthodontic technology including SureSmile digital planning, iTero imaging systems, and laser gum contouring for precise, efficient treatments.
Videos
Reviews (5)
Peter Rivera
May 31, 2022 Report
We have used Dr. R at Smiles by Dr. W and Dr. R for both our sons. They are great. Dr. R and his staff are professional and create amazing smiles. My sons did both phase 1 and 2 and we couldn't be happier. Even through insurance changes, the great service never stopped and they have accepted all the insurance companies we used. They have payment plans for what insurance doesn't cover. We highly recommend them. 5 stars are not enough.
Julia Goldman
May 26, 2022 Report
The staff at this establishment has been beyond supportive the past few years that I've had braces. They make it so special for the patients when they get their braces off, and it's truly a wonderful experience. Thank you so much Dr. R, your work is absolutely beautiful, and I love my new smile!
Chuck Mcintyre
May 08, 2022 Report
I just completed my orthodontic treatment (at age 78) and I am thrilled with my new smile. I would like to give this office a million stars. They are competent, professional, positive, always cheerful and organized. The cost of treatment was more than fair and worth every penny. They have the most up to date equipment and techniques and really strive for perfection. The office culture is abuzz with energy making the monthly visits something I looked forward to. A good smile is life changing and this office clearly cares and understands the impact they have on their patients. Linda McIntyre
Sarah Mills
Apr 27, 2022 Report
Dr. R and his team have been more than amazing! I'm currently in Invisalign treatment and i could not be any happier with my results so far! They treat each patient with the best care in making sure they give all their patients the best smile. I highly recommend :
Lexi Simon
Apr 23, 2022 Report
Dr R was incredible. His facility was up to date with state of the art technology, very clean, super organized, the staff was extremely friendly and everyone made you feel so comfortable through the whole process. I cant Say enough kind words about each person we spoke with during our hour long visit. My daughter even left happy and excited to go back!