Business Details
28 Years
experience
Your Trusted Dental Care Provider in South Orange, NJ
Established in 1998, our dental practice in South Orange, NJ, is dedicated to delivering high-quality general and cosmetic dentistry. Led by Dr. William E. Rockson, our team includes Dr. Elsaid, who joined in 2017, and part-time oral surgeon Dr. Lealon Robinson, with 8 years of experience. We specialize in fillings, bondings, root canals, whitening, veneers, implants, and more, using state-of-the-art equipment to ensure optimal dental health.Our commitment to personalized care and clear communication addresses individual patient needs while maintaining strict safety standards. With decades of combined expertise, we prioritize patient comfort and satisfaction, offering innovative solutions tailored to lifestyle and oral health requirements.
Services
General Dentistry
Cosmetic Dentistry
Digital Dentistry
Laser Dentistry
Invisalign
Details
- Year established: 1998
Highlights and features
- We have over 20 years of experience in general and cosmetic dentistry.
- Our team includes specialists with advanced training and expertise.
- We use state-of-the-art technology for precise, efficient treatments.
- Personalized care ensures treatments align with individual patient needs.
- Committed to maintaining strict safety and hygiene standards.
What people say
Excellent experience
Amazing staff
Great service
Professional staff
Huge smile
Services
General Dentistry
General Dentistry focuses on preventive and restorative treatments to maintain oral health. Services include cleanings, fillings, and root canals, ensuring long-term dental wellness for patients of all ages. Our approach emphasizes early detection and personalized care plans.
Cosmetic Dentistry
Cosmetic Dentistry improves the appearance of teeth through veneers, whitening, and bonding. We create customized solutions to address discoloration, gaps, and misalignment, enhancing confidence with natural-looking, durable results.
Digital Dentistry
Digital Dentistry utilizes advanced imaging and CAD/CAM technology for precise diagnostics and same-day restorations. This minimizes visits, improves accuracy, and ensures efficient, comfortable treatment experiences for patients.
Laser Dentistry
Laser Dentistry offers precise, gentle procedures for gum reshaping and cavity detection. Reduced recovery times and enhanced comfort make it ideal for patients seeking modern, effective dental solutions.
Invisalign
Invisalign straightens teeth discreetly using custom clear aligners. This option suits adults and teens seeking an aesthetic alternative to traditional braces, with predictable, comfortable results.
People
William E. Rockson
Dentist
Dr. Rockson has practiced dentistry since 1998, specializing in general and cosmetic care. He prioritizes patient comfort and uses advanced techniques to deliver lasting, aesthetic results.
Dr. Elsaid
Associate Dentist
Dr. Elsaid joined the team in 2017, bringing expertise in restorative and preventive dentistry. He focuses on creating personalized treatment plans to meet each patient's unique needs.
Dr. Lealon Robinson
Oral Surgeon
Dr. Robinson provides specialized oral surgery services with 8 years of experience. His approach emphasizes precision and patient safety during complex procedures.
Questions
What dental services do you offer?
We provide general dentistry, cosmetic treatments, digital imaging, laser procedures, and Invisalign. Each service is tailored to individual oral health needs.
Do you accept dental insurance?
Yes, we accept multiple insurance plans. Visit our Insurance Overview page for details on accepted providers and coverage options.
How can I schedule an appointment?
Call us at 973-762-0808 or use our online contact form to book a visit. Our team assists with scheduling during office hours.
Are emergency dental services available?
We address urgent concerns during regular hours. For after-hours emergencies, contact our office for guidance on immediate care options.
What technologies do you use?
We employ digital imaging, CAD/CAM restorations, and laser dentistry to enhance precision, efficiency, and patient comfort during treatments.
Reviews (4)
Kelsey DuBois
Jan 22, 2021
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I chipped a tooth over the weekend and called my regular dentist, they weren't able to fit my in for a week. I searched for another dentist and found Dr. Rockson's office and am glad I did! He was able to fit me in the same day and took the time to answer all my questions. Less then a day after I chipped the tooth and nobody can tell thanks to Dr. Rockson! The staff are very friendly and they were extremely safe with their COVID practices. Will definitely be returning!
Fatmah Alnejada
Jul 29, 2018
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Dr. Rockson is very good at what he does, and it is clear that he knows what he's doing. The staff are very kind and welcoming, it is a family like environment. I would gladly recommend Dr. Rockson to everyone.
Michele Barry
Jan 30, 2017
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I went there recently and they said I had 12 cavities. I typically have maybe 1 when I go for checkups so I was very surprised and disbelieving. I did not get any filled because I wanted a second opinion. I just went and got another check up at another dentist and was told I have 3 small cavities. I would not recommend this dentist as I think they either don't know how to recognize cavities, or are running an insurance scam.
Tashia Similao
Jan 21, 2016
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I actually love this dentist. Now its not very often that I go to the dentist and actually like it because I always look at it as pain being inflicted on me. They are very family oriented and very nice. If you are looking for a dentist that will make you comfortable but also help you in every way that the can then, this would be your place.
