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23 Years
experience
Emergency
services
Your Trusted Dental Care Partner in Simpsonville, SC
At Upstate Smiles, we have dedicated ourselves to transforming dental care in Upstate South Carolina for over two decades. Our practice was founded on the principle that exceptional dental health should be accessible to everyone, delivered in an environment where patients feel valued and understood. We specialize in comprehensive dental solutions, from routine cleanings to advanced cosmetic procedures, ensuring each patient receives personalized attention tailored to their unique needs. Our team of experienced professionals, led by Dr. William Bruce, combines cutting-edge techniques with a compassionate approach to create lasting smiles. We prioritize ongoing education to stay at the forefront of dental innovation, allowing us to offer the highest standard of care.

Our commitment extends beyond treatmentwe focus on building trust through transparent communication and fostering long-term relationships with our patients. By maintaining a warm, welcoming atmosphere, we aim to alleviate dental anxiety and make every visit a positive experience. Our core values of listening, quality care, and mutual respect guide every decision we make. We take pride in being a trusted partner in our community's oral health journey, ensuring that every patient leaves with confidence in their smile and their care plan.
Services
Dental Bridges Porcelain Crowns & Veneers Dental Implants 6 Month Braces White Fillings Dental Cleanings Emergency Dentistry TMJ Treatment
Details
  • Year established: 2003
Highlights and features
  • We offer 20+ years of specialized dental expertise in Upstate SC
  • Our team provides personalized care plans tailored to individual needs
  • We maintain advanced training in cosmetic and restorative dentistry
  • Emergency dental services available during office hours
  • Patients consistently praise our compassionate, family-like atmosphere
Associations and certifications
  • American Dental Association
  • American Academy of Cosmetic Dentistry
What people say
Treated like family Outstanding staff Best dental experience Thorough professionals Love my new smile
Services
Dental Implants
Dental implants offer permanent tooth replacement solutions that mimic natural teeth in function and appearance. Our team works closely with patients to develop customized implant plans, ensuring optimal placement and integration with existing dental structures. This service provides long-term durability while maintaining facial aesthetics and oral health.
Porcelain Crowns & Veneers
Custom-crafted porcelain crowns and veneers restore damaged teeth while enhancing smiles aesthetically. We match these restorations precisely to natural tooth color, texture, and translucency for seamless integration. This service addresses cracks, discoloration, and misshapen teeth while maintaining structural integrity.
6 Month Braces
This orthodontic system focuses on correcting visible front teeth alignment issues in adults within six months. We utilize specialized braces that target cosmetic improvements rather than comprehensive bite adjustments. The treatment offers faster results with less discomfort compared to traditional orthodontic approaches.
Emergency Dentistry
We prioritize same-day treatment for dental emergencies during office hours, addressing severe pain, trauma, or sudden dental issues. Our team provides immediate assessment and intervention to alleviate discomfort and prevent complications while ensuring timely follow-up care.
TMJ Treatment
Our approach to TMJ disorders combines diagnostic evaluation with customized treatment plans to relieve jaw pain and dysfunction. We employ non-invasive techniques including bite adjustments, splint therapy, and muscle relaxation methods to restore comfortable jaw function and reduce chronic symptoms.
People
Dr. William Bruce
Dentist
Dr. Bruce earned his D.M.D. from the Medical University of South Carolina in 1998 and completed advanced training at The Dawson Center. He received the Woody Oakes Award as North America's Outstanding Young Dentist and maintains accreditation with the American Dental Association.
Ashley
Office Manager
Ashley has served as office manager since 2011, assisting patients with treatment plans, insurance coordination, and financial arrangements while ensuring smooth practice operations.
Brittnee
Dental Hygienist
Certified dental hygienist since 2008 with expertise in chairside assisting and local anesthesia administration, focusing on preventive care and patient education.
Molly
Chairside Assistant
Certified chairside assistant since 2014 with radiology and CPR certifications, providing clinical support during procedures while prioritizing patient comfort.
Molly
Full Time Assistant
Dr. Bruce's dedicated chairside assistant since 2022, bringing a warm demeanor and technical proficiency to support complex dental procedures efficiently.
Questions
What dental services do you offer?
We provide comprehensive services including implants, veneers, crowns, emergency dentistry, TMJ treatment, and cosmetic procedures like 6 Month Braces.
Do you accept dental insurance?
Yes, we work with most insurance providers and help patients maximize their benefits through pre-treatment estimates and claims assistance.
Are emergency appointments available?
We offer same-day emergency appointments during regular office hours for urgent dental issues requiring immediate attention.
What financing options exist for dental treatments?
We provide flexible financing through CareCredit and other dental-specific payment plans to make treatments accessible for all patients.
How can I prepare for my first visit?
Bring current X-rays, medication lists, and insurance information. Expect a comprehensive exam, oral cancer screening, and personalized treatment discussion.
What makes your practice different?
Our combination of advanced training, personalized care, and focus on patient comfort creates a unique dental experience centered on long-term oral health.
Reviews (5)
Teryn Traynham
Jun 26, 2022 Report
Dr. Bruce and his team did a wonderful job replacing my old crowns. The process was painless and their attention to natural-looking aesthetics was exceptional.
Denise Henderson
Mar 21, 2022 Report
I absolutely Love Dr. Bruce. Every one there is super nice. I was afraid of going to the dentist from the past, but they made my experience the BEST.
Ken Griffith
Mar 12, 2022 Report
Wonderful staff, friendly and professional. Dr. Bruce, is the best in the area. He has been our dentist for 15+ years.
Talia Carter
Feb 22, 2022 Report
I was looking for a dental office to attend because I had tried a couple around the area and they just didn't work out for me. My best friend told me about the dentist she goes to and all I could remember was something smiles. So when I looked it up Upstate Smiles was the first that popped up so I immediately called to schedule an appointment. So after speaking with my best friend she was like, Girl that is not the dental office I told you about.

Since they were able to get me right on in I didn't cancel my appointment and said I'll just try them out! My first appointment came and I was really nervous but the environment was very welcoming and soothing. Although I accidentallyscheduled an appointment with them, I instantly knew this was the place for me. I definitely recommend Upstate Smiles to everyone, and I'm so glad that I didn't cancel. So if you are looking for a great dentist, Dr. Bruce and his Team is where you want to be!
Robyn Lee
Feb 21, 2022 Report
I traditionally hate the dentist but for the first time in my life, I had a phenomenal experience. Everyone was fantastic and kind; no pain or anxiety. I can't wait to go back and I recommend them for anyone!