Business Details
We have served the Columbus area for almost two decades, combining advanced orthodontic techniques with personalized care. Our team, led by Dr. Jeff Serff, leverages over 20 years of collective expertise to deliver state-of-the-art treatments tailored to each patient's unique smile. We prioritize a relaxed, friendly atmosphere where patients feel valued and supported throughout their journey. By utilizing cutting-edge technology and customized treatment plans, we address diverse orthodontic needs with precision and compassion. Dr. Serff's academic background, including a Bachelor of Science in Microbiology and a Doctor of Dental Medicine degree, underscores our commitment to scholarly excellence and technical mastery. Having completed specialized residencies in general dental practice and orthodontics, we bring deep clinical knowledge to every case.
We believe every smile is distinct, and our goal is to enhance its natural beauty while ensuring long-term oral health. Our patients consistently praise our attention to detail, transparent communication, and dedication to exceeding expectations. Whether treating children, adolescents, or adults, we focus on creating functional, confident smiles that last a lifetime. We invite new patients to experience our care through complimentary consultations, demonstrating our confidence in building lasting relationships. Our team's ongoing professional development ensures we remain at the forefront of orthodontic innovation, always prioritizing patient comfort and outcomes.
We believe every smile is distinct, and our goal is to enhance its natural beauty while ensuring long-term oral health. Our patients consistently praise our attention to detail, transparent communication, and dedication to exceeding expectations. Whether treating children, adolescents, or adults, we focus on creating functional, confident smiles that last a lifetime. We invite new patients to experience our care through complimentary consultations, demonstrating our confidence in building lasting relationships. Our team's ongoing professional development ensures we remain at the forefront of orthodontic innovation, always prioritizing patient comfort and outcomes.
Highlights and features
- We have served the Columbus community for almost two decades with consistent excellence.
- Our team is led by Dr. Jeff Serff, who holds a Doctor of Dental Medicine degree and completed specialized orthodontic residency training.
- We offer complimentary consultations to help patients make informed decisions about their care.
- Our practice utilizes state-of-the-art technology for precise, efficient treatments tailored to individual needs.
- Dr. Serff's academic background includes a Bachelor of Science in Microbiology and honors from the Medical College of Georgia.
Services
Traditional Metal Braces
Traditional metal braces provide reliable, cost-effective orthodontic correction for patients of all ages. Utilizing durable stainless steel brackets and wires, this proven system addresses complex misalignments through gradual, controlled adjustments. Ideal for those prioritizing affordability and long-term durability, metal braces remain a trusted solution for achieving lasting smile transformations.
Clear Ceramic Braces
Clear ceramic braces offer discreet orthodontic treatment while maintaining the effectiveness of traditional metal braces. Designed with tooth-colored materials, these braces minimize visual impact during treatment. Perfect for teens and adults seeking aesthetic appeal, ceramic braces deliver professional-grade results without compromising comfort or durability.
Invisalign Clear Aligners
Invisalign clear aligners provide a virtually invisible solution for mild to moderate misalignment. These removable, custom-made trays allow patients to maintain oral hygiene and dietary freedom. Our Invisalign treatments are meticulously planned to ensure gradual, comfortable alignment of teeth, resulting in straighter smiles with minimal disruption to daily life.
Reviews (7)
Rory Law
Dec 10, 2020
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This is a great place but the last two time they have messed up something.but fixed other than that I love the staff and dr.serff to.so many of my friends come here.and they love it to
Sabrina Kassam
Aug 17, 2019
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The staff are friendly and the facility is clean. Dr. Serff is affordable compared to other Orthodontist. He only does what is necessary. It is evident he is not a money hungry Orthodontist. We always have an enjoyable experience!
Nibras C.
Apr 11, 2019
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Dr. Serff and his staff are friendly, organized and easy to work with. Dr. Serff worked on our 8-9-year-old son's teeth from 0ctober 2017 to July 2018. He used braces to make space for our son's adult teeth. We moved in July and have switched our son to a new orthodonrist. We are extrenely pleased with the work Dr. Serff did on our son's teeth. Dr. Serff and his staff made getting braces on our son a wonderful experience.
Aleatha Collins
Mar 03, 2019
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Both of my sons started treatment here. 1 completed and the other couldn't due to moving. But we were extremely pleased with the results, the facility, the staff, and Dr. Serff. This is the best Orthodontist we encountered this far. Very professional and detailed. Thank you.
Shannon STarr
Jun 17, 2017
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Three of my five kids have had orthodontic work from Dr. Serff. Great guy and sweet staff.we often get there early and the kids walk in and quickly take care of business. There is rarely a wait. Staff is patient, even with all my "mom-moments" and forgotten appointments. :- The results of his work are evident in my kids' smiles.
Marc Cox
Sep 19, 2016
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Dr. Serff creates a great relationship between himself and his patients. Always friendly, open and straightforward. Kids look forward to coming here. Thanks!
Martha Land
Aug 15, 2016
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The staff is great, Dr. Serff is hilarious, and the wait time to be seen is around 2 minutes. I also have noticed that my daughter's teeth had straightened within a month. Did I mention that there is a game room that adults and children can play in? I'm impressed!
