Business Details
41 Years
experience
Premium Dental Care Products for a Brighter Smile
Founded by Dr. Irwin Smigel in 1985, Supersmile revolutionized oral care with innovative products designed to enhance dental health and aesthetics. Our proprietary Calprox formula, a non-abrasive blend of calcium, phosphates, and minerals, effectively dissolves plaque and stains while preserving enamel integrity. We specialize in advanced oral care solutions, including the award-winning New Generation Toothbrush, Professional Whitening Systems, and a full line of fluoride-free toothpastes and rinses. With over four decades of expertise, our team combines scientific research with wellness principles to deliver clinically proven results.Our products are recommended by aesthetic dentists globally and feature ergonomic designs, sustainable materials, and a commitment to clean, safe ingredients. We stand behind our innovations with a lifetime warranty and free shipping on qualifying orders. Our mission is to empower individuals to achieve brighter, healthier smiles through accessible, high-quality dental care. Backed by millions of satisfied customers, we continue to lead the industry in oral hygiene advancements.
Services
Teeth Whitening
Oral Hygiene Products
Dental Care Subscriptions
Free Shipping
Lifetime Warranty
Details
- Year established: 1985
Highlights and features
- 40 years of pioneering oral care innovation since 1985
- Patented Calprox formula proven to dissolve plaque and stains
- Number one toothbrush recommended by aesthetic dentists
- Lifetime warranty on all dental care products
- Free shipping on orders over $75 with no hidden fees
What people say
Ergonomic handle
Effective whitening
Dentist-recommended
Services
New Generation Toothbrush
The New Generation Toothbrush features a patented 45-degree angled head and ergonomic Lucite handle for optimal plaque removal. Its 5 tufted rows of soft DuPont bristles clean below the gum line while preserving enamel. Designed for comfort and control, it stands upright for hygienic drying and is the only toothbrush recommended by aesthetic dentists.
Professional Whitening System
The Supersmile Professional Whitening System uses Calprox technology to whiten teeth up to 9 shades in two weeks. This non-abrasive system includes a dry-brushing method, whitening strips, and specialized toothpaste. It strengthens enamel while eliminating stains without sensitivity or enamel erosion, providing long-lasting results.
Calprox Oral Care Products
Calprox-based products dissolve plaque and stains using a blend of calcium, phosphates, and minerals. Formulated without harsh abrasives like silica or charcoal, these solutions protect enamel while freshening breath and preventing cavities. The line includes toothpastes, rinses, and fluoride-free options for sensitive users.
People
Dr. Irwin Smigel
Founder
Dr. Irwin Smigel pioneered Supersmile's Calprox technology in 1985, revolutionizing at-home dental care. A leader in aesthetic dentistry, he developed enamel-safe formulas that dissolve plaque without abrasion. His innovations remain central to Supersmile's product line, combining science and wellness for global oral health.
Questions
What makes Supersmile toothbrushes unique?
Our toothbrushes feature a patented 45-degree angled head and ergonomic handle designed to maintain the ADA-recommended brushing angle for superior plaque removal.
Is Calprox safe for sensitive teeth?
Yes. Calprox uses non-abrasive minerals to dissolve plaque without irritating enamel or causing sensitivity, making it ideal for sensitive teeth.
Do Supersmile products contain harsh abrasives?
No. Our formulas exclude silica, charcoal, and other abrasives that damage enamel, focusing instead on enamel-safe Calprox technology.
How does the whitening system work?
The Professional Whitening System uses Calprox toothpaste, whitening strips, and a dry-brushing method to achieve 9 shades whiter teeth in two weeks without sensitivity.
What is the return policy?
We offer a lifetime warranty on all products. Contact customer support for replacements or refunds if you're unsatisfied with your purchase.
Reviews (2)
Sonja Shimer
Aug 31, 2021
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I've been using this product for over 5yrs and i alwaya recieve compliments on how white and pretty my smile is. I'm on automatic renewal and the kit last me 6 months so 2 shipments per year
Ms. Crystal Sparkle
Jan 08, 2018
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AWESOME PRODUCT In December 2017 I Purchased SUPERSMILE Through QVC And I Love It These Are My Results and The Smile Of A 60 Year OldThese Are My Own Teeth Too The Product Is Still Working On My 37 Year Old CrownIt Looks Much Better Than Before I Started Using Supersmile!
