Business Details
45 Years
experience
Emergency
services
Your Trusted Holistic Dental Care in New York, NY
The Brand Wellness Center is a pioneering dental practice dedicated to holistic and integrative oral healthcare. Founded by Dr. Idelle S. Brand, a Biological Dentist and Naturopathic Physician, the practice combines modern dentistry with complementary healing modalities to promote total body wellness. Our approach emphasizes preventative care, non-toxic materials, and advanced techniques such as ozone therapy, laser treatments, and mercury-safe amalgam removal. We prioritize patient safety through rigorous protocols, including SMART certification for mercury removal and the use of digital X-rays with 90% reduced radiation.Our team offers personalized services like nutritional counseling, acupuncture, and energy medicine, reflecting a commitment to addressing oral health as a cornerstone of systemic well-being. Located in midtown Manhattan, we serve as a trusted resource for patients seeking a compassionate, holistic dental experience.
Services
Mercury Safe Dentistry
Holistic Dentistry
Ozone Treatment
Acupuncture
Nutritional Counseling
Details
- Year established: 1981
Highlights and features
- Triple-certified for mercury-safe amalgam removal protocols
- Integrative approach combining dentistry with naturopathy and energy medicine
- Advanced technology including lasers and ozone therapy
- Board-certified biological dentist with 40+ years of experience
- Personalized detoxification and nutritional counseling services
Associations and certifications
- AIAOMT
- SMART Certified
- IABDM
What people say
Pain-free mercury removal
Knowledgeable holistic approach
Personalized detox programs
Comprehensive health focus
Supportive staff environment
Services
Mercury Safe Dentistry
Specialized mercury-safe amalgam removal using SMART-certified protocols. Includes protective barriers, high-vacuum suction, and detoxification support. Focuses on minimizing patient and environmental exposure during replacement with biocompatible materials.
Ozone Treatment
Advanced ozone therapy for cavity reversal and gum disease treatment. Utilizes microbaric ozone to eliminate pathogens, stimulate remineralization, and enhance healing. Non-invasive alternative to traditional restorative procedures.
Holistic Dentistry
Integrative dental care addressing oral-systemic connections. Combines conventional techniques with nutritional counseling, energy medicine, and toxin-free materials. Emphasizes whole-body wellness through oral health optimization.
Acupuncture
Traditional Chinese Medicine combined with micro-current stimulation for pain management and systemic balance. Addresses TMJ disorders, bruxism, and detoxification. Enhances treatment outcomes through meridian-based energy regulation.
Nutritional Counseling
Personalized nutritional programs to support oral and systemic health. Addresses pH balance, inflammation reduction, and nutrient deficiencies. Led by a certified nutritional consultant with customized dietary recommendations.
People
Dr. Idelle S. Brand
Biological Dentist & Naturopathic Physician
Board-certified integrative dentist with 40+ years of experience. Author of health-focused publications and pioneer in mercury-safe dentistry. Combines dental expertise with naturopathy, acupuncture, and energy medicine for holistic patient care.
Victoria
Administrative Assistant
Manages patient relations, insurance coordination, and treatment scheduling. Provides personalized support to ensure patients receive comprehensive care and understand their treatment options.
Michelle
Clinical Assistant
Supports dental procedures with focus on patient comfort and oral health education. Assists in implementing treatment plans while maintaining a calming, supportive environment during visits.
Diandra Healer
Metaphysical Healer
Offers complementary therapies including Reiki, sound therapy, and quantum energy transformation. Specializes in emotional and spiritual well-being through integrative healing modalities.
Questions
What makes your dental practice holistic?
We integrate biological principles with conventional dentistry, focusing on non-toxic materials, mercury-safe protocols, and systemic health connections.
Are mercury filling replacements safe at your office?
Yes, we follow SMART-certified protocols with protective equipment, high-vacuum suction, and environmental controls for safe amalgam removal.
What advanced technologies do you use?
We employ ozone therapy, laser diagnostics, digital X-rays with 90% radiation reduction, and biocompatible material testing for modern, precise care.
Do you offer emergency dental services?
Emergency patients are seen promptly with protocols for urgent pain management and infection control.
How does nutritional counseling benefit dental health?
Customized dietary guidance addresses pH balance and nutrient deficiencies to strengthen teeth and reduce inflammation.
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Reviews (4)
Charlotte-Diana Moslander
Mar 23, 2019
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Dr. Brand has been taking care of my oral health for several years. She provides thorough, painless care. I feel as if she really likes to keep teeth and gums whole and healthy, so she takes the time to instruct her patients in proper self-care. The atmosphere in the office is designed to induce a sense of calm, and the entire staff always are warm and welcoming.
Kelly Moulton
Dec 18, 2018
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I can't write enough good things about Dr. Brand and the excellent team at The Brand Wellness Center. At every appointment, I am treated with kindness and respect - as a whole person, not simply a mouth that needs to be fixed, or a potential source of revenue. Dr. Brand truly listens, which is a beautiful thing! Because of her outstanding care, my whole perspective and attitude towards dentistry has changed - for the better! I no longer fear the dentist, but am inspired, motivated and eager to actively participate in my oral health. I am extremely grateful for The Brand Wellness Center, and recommend it unreservedly!
Bruce W. Patterson
Dec 05, 2018
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I found Dr. Brand on a very short list of highly recommended bio dentists and will never need to look further - that's how special this place is. Mercury fillings removal is serious business; if you choose to rid your system of this toxin once and for all, you want it done by someone good at it who has the highest level of certification and experience in this very specific process (not common at all, as it turns out).
But Dr. Brand is so much more than a gifted technician. She's personable and a living example of the holistic health she promotes and is helping me achieve. And her small staff fit right in with her philosophy, kindness and style. Would that I had discovered her earlier, but better late than never!
But Dr. Brand is so much more than a gifted technician. She's personable and a living example of the holistic health she promotes and is helping me achieve. And her small staff fit right in with her philosophy, kindness and style. Would that I had discovered her earlier, but better late than never!
Melissa Edwards
Jun 18, 2018
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Dr. Brand is THE BEST dentist I have ever been too. I almost look forward to visits;) I originally found her to remove the mercury fillings from my mouth as she practices the proper and safe protocols. Not only did she do that, but I received a chakra tune up when finished - first time I've ever felt comfortable at a dentist's office! She repaired a tooth that another dentist had filled (there was still cavity under that filling!) and is the first dentist I've ever been to that took great care to make sure I was comfortable and not feeling the drill - expert hands. She also helped me follow a protocol to avoid a root canal in another tooth - which if you've never read her or other writings on the dangers of the root canal - please do. Highly recommend!
