Business Details
38 Years
experience
Your Trusted Cosmetic Dentist in Beverly Hills
The Total Smile, founded by Dr. Alex Farnoosh, is a premier dental practice specializing in cosmetic and periodontal treatments. With over 30 years of experience, Dr. Farnoosh has pioneered innovative techniques such as gum bleaching and minimally invasive gummy smile correction, transforming smiles globally. A board-certified periodontist and clinical professor at USC, he combines academic expertise with personalized care, serving patients from Beverly Hills and worldwide. The practice emphasizes cutting-edge solutions like dental implants, bone grafting, and sedation dentistry, prioritizing patient comfort and long-term oral health. Recognized in leading dental journals and media, Dr. Farnoosh trains professionals in his patented methods while maintaining a commitment to excellence, evidenced by his 40+ published works and international patient base. Every treatment plan is tailored to achieve aesthetic harmony, functional improvement, and lasting confidence, adhering to the highest standards of safety and professionalism.
Services
Gum Bleaching
Gummy Smile Treatment
Cosmetic Dentistry
Dental Implants
Periodontal Disease Treatment
Sedation Dentistry
Details
- Year established: 1988
Highlights and features
- Invented patented gum bleaching and gummy smile correction techniques
- Board-certified periodontist with 30+ years of clinical experience
- Uses AlloDerm for minimally invasive gum grafting
- Serves international patients with specialized smile transformations
- Offers financing options for accessible premium dental care
Associations and certifications
- American Board of Periodontology
- American Dental Association
- California Dental Association
- Los Angeles Dental Society
- Beverly Hills Academy of Dentistry
What people say
Transformed my confidence
Pain-free procedures
Personalized attention
Dramatic results
Expertise in gum treatments
Services
Gum Bleaching
Gum bleaching addresses hyperpigmentation caused by genetics, medications, or lifestyle factors. This minimally invasive procedure removes dark pigmentation, creating uniform pink gums that enhance smile aesthetics. Patients experience immediate confidence boosts through improved gum-to-tooth contrast, with results lasting decades. The patented technique requires no surgery and allows immediate return to daily activities.
Gummy Smile Correction
Gummy smile correction reduces excessive gum display through lip-lowering surgery or gum contouring. This procedure balances tooth-to-gum ratios, creating harmonious smiles without jaw surgery. Patients achieve natural-looking results with minimal downtime, often combining treatments for optimal aesthetic and functional improvements in oral health.
Dental Implants
Dental implants provide permanent solutions for missing teeth using titanium anchors. This treatment restores chewing function, prevents bone loss, and maintains facial structure. Custom-crafted crowns match natural teeth, offering durable, aesthetically pleasing results that improve quality of life for patients with tooth gaps.
Periodontal Disease Treatment
Advanced periodontal treatments address gum disease through scaling, root planing, and laser therapy. These interventions halt tissue destruction, reduce systemic health risks, and preserve dental structures. Personalized care plans focus on long-term oral health maintenance and preventing tooth loss complications.
Sedation Dentistry
Sedation options ensure comfortable treatment experiences for anxious patients. From oral sedatives to IV sedation, these methods enable complex procedures in single visits while maintaining patient safety. This approach benefits those with dental phobias or requiring extensive smile transformations.
Questions
What causes dark gums?
Hyperpigmentation from genetics, medications, poor oral hygiene, or tobacco use causes dark gums. It's common in individuals with darker skin tones but treatable through gum bleaching.
Is gum bleaching permanent?
Results typically last decades. Occasional touch-ups may be needed for lifestyle-related pigmentation. The patented technique maintains stable outcomes in most patients.
How much does gummy smile correction cost?
Treatment ranges $2,000–$5,000 depending on complexity. Financing options available. Consultation determines exact pricing based on individual needs.
Are dental implants right for me?
Candidates need sufficient bone density and good oral health. Implants replace missing teeth permanently, improving function and preventing jawbone deterioration for most patients.
What's the recovery like after gum grafting?
Using AlloDerm eliminates palate harvesting discomfort. Most patients resume normal activities immediately with minimal swelling or pain compared to traditional grafting methods.
Does insurance cover periodontal treatments?
Gum disease treatment often has partial coverage. Cosmetic procedures like gum bleaching are typically self-pay. Our team assists with insurance claims and payment planning.
Videos
Reviews (23)
Kevin Ortiz
Dec 30, 2019
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Seriously best Dentist I've ever been to. Dr. Farnoosh really cares about what he is doing and isn't trying to scam you for extra money. He wants the job done right and is looking for your best interest. I would recommend him to anyone/everyone. He's enjoyable to be around and goes through everything with ease and no pain. I will be going to him for the rest of my life! That's for sure! I thank him for the great smile I have today.
Debbie Newman
Dec 01, 2019
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The best dentist around! I hated going to the dentist when I was younger, but when I switched to Dr. Alex Farnoosh, he changed my mind. He was so gentle and was constantly making sure I was comfortable and pain free. I felt very safe and trusted him. Everyone in the office was so friendly as well. I would definitely recommend him! When you go to Dr. Farnoosh, you know you're in good hands!
Rick Guzman
Aug 12, 2019
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A friend recommended Dr. Farnoosh to me, and I'm really glad he did! I was battling dark gums and was always self conscious about my smile. Dr. Farnoosh worked miracles on me and I am eternally grateful. The staff was incredibly friendly, creating a stress free environment (which is always a plus when you have to see the dentist).Thanks Dr. Farnoosh - I'll definitely be recommending you to all my friends.
Carolina Matos
Jul 17, 2019
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I was connected with the The Total Smile Team through a great friend as I was exploring improving my dark gums smile and also learning more about how to maintain the health of my teeth for years to come and I was blown away by the professionalism and knowledge I learned in such a short span since working with Dr. Alex Farnoosh. Not only have I felt comfortable but they are on the cutting edge of their techniques and go above and beyond to ensure their practice is welcoming and you are comfortable. Dr Farnoosh is a gum specialist, extremely knowledgeable and took a great amount of time to explain every aspect of my procedure and how to maintain them for optimal look and health! I literally fly across the country specifically to work with this team that I trust so much
Francesca A.
Mar 06, 2019
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I was in an accident and fractured my two front teeth below the gumline. I would have lost both of them but Dr. Farnoosh did an amazingly difficult surgery and saved them. He is a great doctor and did a beautiful job! I am very grateful to him.
Cristina Weiss
Sep 21, 2018
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Dr Farnoosh was very compassionate and sensitive to my needs. I will definitely go back see her and her staff. Lori, is super kind at the front and makes sure my hygienist explains everything that is going on before any procedure or just basic cleaning started. Lori takes her time explaining the charges and ways to make payments easier for me to do. The entire visit was great and going to the dentist is my least favorite place to go.
Matiluda Gilbert
May 25, 2018
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Best dentist office I have ever been a patient of. Dr. Alex Farnoosh struck me as honest, professional, confident, and of service to me. I felt as though Dr. Farnoosh cared for me and the health of my teeth, rather than conveying Type-A personality / superiority complex. He is gentle and kind, as are his office staff and hygienist from The Total Smile. I highly recommend The Total Smile office and Dr. Farnoosh is now my dentist for life :
Stephen B.
May 18, 2018
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When I saw the negative review, I had some doubts about getting work done with this Doctor. I read that one, but then I read some of the others and I was convinced to book my appointment. I have had a receding gum issue that has gotten worse with age, and I discovered that Dr. Farnoosh is qualified to perform the "pinhole technique" on receding gums, and 3 months later I can really see the difference.
Yes, this is Beverly Hills and this kind of work is already seriously expensive, but when you are investing in making an improvement to yourself, especially when it comes to your mouth and your smile, money should not be the first consideration, it should be about expertise, reputation and experience.
Beyond that, the office staff were great, and my experience was a pleasant one. I highly recommend Alex and his team when you are ready to make an investment in getting the best periodontal treatment.
Yes, this is Beverly Hills and this kind of work is already seriously expensive, but when you are investing in making an improvement to yourself, especially when it comes to your mouth and your smile, money should not be the first consideration, it should be about expertise, reputation and experience.
Beyond that, the office staff were great, and my experience was a pleasant one. I highly recommend Alex and his team when you are ready to make an investment in getting the best periodontal treatment.
Luisenia B.
Apr 14, 2018
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I came to Dr Farnoosh with my concerns about my gummy smile. He recommended I do lip repositioning and crown lengthening procedures for best results:) I couldn't be happier!! My smile has transformed from a self conscious smile to a VERY confidence white smile with fuller lips!! I would recommend his expertise and experience to anyone having gummy smile concerns.. Thank you Dr Farnoosh for all your patience and help:) I have included pictures so that I may share my story.
Jean Whitley
May 17, 2017
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Dr. Alex Farnoosh is a fantastic dentist. Over the past year, I have had some fairly severe dental issues (infected gum, extraction, implant, etc.) and Dr. Farnoosh handled all of these problems professionally and gently. He's such a down to earth person and is always concerned about pain management and making sure that all procedures are as painless as possible. I cannot recommend him enough!
Lauren M.
Dec 31, 2016
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Dr. Farnoosh is an amazing periodontist. My mother has been suffering from gum disease for years, and has had multiple surgeries to address it. When we finally found Dr. Farnoosh, everything changed. He has been able to address the issues, and we haven't had to do any additional surgery since coming to him. He's also a really caring dentist, and great to work with.
Marne G.
Dec 25, 2016
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It took me THREE years to finally get enough courage to get this procedure done. After years of research, I knew I had to go to the inventor of the "Gum Bleaching" technique, after seeing and reading horror stories about Dentist who have claimed they were trained in this procedure and wasn't! I knew this was right way to go for my mouth and peace of mind. This was by far one of the best dental experiences that I've ever had!
I had naturally dark gum and small teeth, braces in high school, so my smile had been nice for some time, but my gums always made my smile not be best I know it could be. Fast forward to my seeing Dr. Farnoosh! He is very knowledgeable in the area of Dentistry and his staff was very professional, personable and accommodating, they made me feel relaxed and comfortable throughout the entire process. My smile is now AMAZING!!! Serveral people have inquired about my teeth and are noticing that they can have "The Total Smile "! Thank you Dr. Farnoosh!!
I had naturally dark gum and small teeth, braces in high school, so my smile had been nice for some time, but my gums always made my smile not be best I know it could be. Fast forward to my seeing Dr. Farnoosh! He is very knowledgeable in the area of Dentistry and his staff was very professional, personable and accommodating, they made me feel relaxed and comfortable throughout the entire process. My smile is now AMAZING!!! Serveral people have inquired about my teeth and are noticing that they can have "The Total Smile "! Thank you Dr. Farnoosh!!
Andrew Kamphey
Mar 24, 2014
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I had braces when I was a kid and then I didn't stick with my retainer so my teeth are a little weird. I went to Dr. Farnoosh for some work done that honestly I thought was going to be a big deal. It was fine and he was great. I can't remember the last time I had such a good experience at a Dentist's office. I would recommend him to my friends if they were looking for a dentist.
Anat Goldberg
Dec 07, 2013
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I hated that my gums were receding over the years. A coworker recommended Dr. Alex Farnoosh in Beverly Hills last year. And she showed me where he had fixed her 'dark gums'. I decided to take the plunge and get my gums fixed. After only a few appointments my gums were looking MUCH better. NO surgery was required! Which made me very happy! My current dentist suggested that I would probably need some kind of surgery (ugh) - but Dr. Farnoosh's treatments were successful and so surgery was averted. Prices for services are tolerable - and The office is very very nice - and the staff is crazy nice. Prices are competitive. He's not gouging patients. I'd recommend this dentist to anyone who is looking for periodontal care. You won't be disappointed.
Timm Carney
Nov 27, 2013
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I have been going to Dr. Farnoosh for the past 5 years. I have had two potentially complicated dental surgeries (extractions and implants) done with Dr. Farnoosh. He has fixed my gummy smile, treated my dark gums and made it pink and beautiful. I was hiding my smile before and now I am thrilled with my new smile. He has been extremely caring, careful, professional and has always helped me understand what to expect next. LOVE MY DENTIST and very happy with office staff.
Lisa M.
Jun 13, 2013
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Dr. Farnoosh was recommended to me by a friend who went to him for teeth whiting. I'm so glad she told me about his office! I'm a nervous patient, no matter what the procedure, Doctors visits just give me anxiety. However, both the staff and Dr. Farnoosh were so friendly and relaxed, I was able to calm down a bit and not be such a sissy about it all. They explained all the options and the procedure itself was relatively quick and totally painless. And my teeth look great! I now recommend him to my friends.
Lisa M.
Dr. Farnoosh was recommended to me by a friend who went to him for teeth whiting. Im so glad she told me about his office! Im a nervous patient, no matter what the procedure, Doctors visits just give me anxiety. However, both the staff and Dr. Farnoosh were so friendly and relaxed, I was able to calm down a bit and not be such a sissy about it all. They explained all the options and the procedure itself was relatively quick and totally painless. And my teeth look great! I now recommend him to my friends.
Mark Sanchez
I came to Dr. Farnoosh for my gum issues. He talked to me about treatment, and how long it would take to correct the issue. I absolutely recommend Dr. Farnoosh for any gum issue you might have. If you have any questions give him a call and set up an appointment don't wait.
Chase Clark
As you can see in some of my older photos, I had a raised upper lip that showed a bit too much of my gums. I would notice some people staring at them from time to time. I hear about mygummysmile on the doctors, so I Google'd them and called them up. After a thorough consultation and estimate, we got it taken care of at the Beverly Hills office. What a world of difference, thanks Doc!
Jean Whitley
Dr. Alex Farnoosh is a fantastic dentist. Over the past year, I have had some fairly severe dental issues (infected gum, extraction, implant, etc.) and Dr. Farnoosh handled all of these problems professionally and gently. He's such a down to earth person and is always concerned about pain management and making sure that all procedures are as painless as possible. I cannot recommend him enough!
Kristie Petersen
I've been coming to The Total Smile for over a year now and every time I receive great service. All the staff are extremely friendly and organized.On my most recent visit, I met with Dr. Farnoosh. He truly cares for his patients and makes an effort to get to know them individually. Any questions I had, he answered thoroughly.I definitely recommend The Total Smile!
Matiluda Gilbert
Best dentist office I have ever been a patient of.Dr. Alex Farnoosh struck me as honest, professional, confident, and of service to me. I felt as though Dr. Farnoosh cared for me and the health of my teeth, rather than conveying Type-A personality / superiority complex. He is gentle and kind, as are his office staff and hygienist from The Total Smile.I highly recommend The Total Smile office and Dr. Farnoosh is now my dentist for life :)
Pete Mcdaniel
I had an excellent experience with Dr. Alex Farnoosh. He is truly professional and very friendly, he has the great personality.Dr. Farnoosh is an amazing cosmetic dentist, the best doctor I've ever had in my entire life. Highly recommended. HE IS THE BEST DENTIST IN THE WORLD!!