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Smile Concepts There are no items in your cart. On behalf of myself and our whole dental staff, we welcome you to our office. We hope you'll find the atmosphere here friendly, our accommodations comfortable, and our technical services exceptional. Our desire is to supply you with dental care that can enhance the quality of your life, as such, we're glad to supply you complete dental service in one convenient location.
Reviews (34)
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Scott A.
Jun 30, 2022
Dr. Rouhani and the team are amazing. They make going to the dentist a pleasure. They are accommodating and understanding. They accept most insurance plans. Top notch customer service with a friendly attitude is abundant. You should make Smile Concepts your dentist office. I will keep going to see them for all my dental needs and I'm hoping that one day something other than country music will be playing on the speakers!
L. Chris F.
Apr 28, 2022
Love Dr. Rouhani and his team! I always recommend Smile Concepts to my friends and coworkers. They're the best!
Kristine M.
Apr 27, 2022
Great staff, very gentle, reasonable prices, great experience all around from start to finish.
Gloria McDermott
Apr 18, 2022
This group of professionals are more like family then just a dentist office, who by the way also does excellent work. I have been going to them for many years, so I am able to give a fair and accurate assessment.
Toonice S.
Apr 11, 2022
Friendly staff and kind and funny dentist. Dr Rouhani is the best. Dental plan in office if you dont have one.
Merici M.
Feb 28, 2022
My husband and I have been coming to this dentist office for about 2 years now. I can stress enough how amazing the whole staff is, from Cindy the amazing receptionist, Emily the amazing hygienist and Dr. Rouhani! Taylor the dental assistant is awesome as well. They are on top of things! Always make me feel comfortable and cared for.
Lisa Root
Dec 07, 2021
This is a great dentist and awesome supporting staff! You MUST go here if you care about excellent service and dental procedures that are made as easy and comfortable as possible!
Lisa N.
Nov 30, 2021
The best dentist ever! I've been seeing Dr Rouhani now 4 years and would highly recommend!
Joanne Donohue
Nov 15, 2021
Great dentist and staff! They took excellent care of me, would highly recommend!
Gloria McDermott
Oct 18, 2021
Caring professional who know what they are doing. Always a friendly atmosphere. Being going there for years and will continue.
Todd Mortenson
Oct 05, 2021
Smile Concepts is the best Dental clinic in the Valley hands down! Having used their services over the last several years, rest assured, Dr. Rouhani and staff are all top notch professionals. Our family has always received superb care and attention regarding all our dental needs. Trust me, you won't regret your decision selecting Smile Concepts as your Dental provider.
Sandy Yanklowitz
Jun 28, 2021
My experience with Smile Concepts was excellent! Not only was the dental hygienist very thorough with my dental cleaning, she provided some valuable tips for me to do in between cleaning appointments. I found the dentist to be extremely knowledgeable and helpful in providing a program specifically for my needs. His sense of humor also was much appreciated.
Emily Chetner
May 06, 2021
Great experience. I, like many others, don't exactly enjoy going to the dentist but the visit was awesome. The office is in an industrial center and was clean and decorated nicely. The hygienist was quick and personable and the Doctor had a good sense of humor, was honest, and practical. I made a follow up for some fillings in a few weeks and I'm not dreading it. Would recommend to anyone looking for a dental office.
Marva Lubker
Feb 21, 2021
As a winter resident I was faced with an unexpected dental issue that needed to be addressed. With my regular dentist back home I sought a recommendation from a family friend and was given the name of Smile Concepts. I couldn't have been more pleased with their service. The appointment was timely, the staff courteous and welcoming. The professional expertise of Dr. Rouhani relieved my concerns. Nice to now have a dentist in Arizona.
Denise Danielle
Oct 15, 2020
Dr Robert Rouhani is exceptional. I discovered Smile Concepts when in need of a 2nd opinion. I have always had good teeth and suddenly my dentist sent me home with a big list of needs and it was thousands of dollars after Delta insurance. Dr Rouhani looked at my estimate and after examining me, he said about 1/2 of this you don't need and the. things you do need, they are grossly overcharging you. I made the right move becoming a patient at Smile Concepts! My smile looks better than ever. He is meticulous and quite entertaining with a great sense of humor.
Melissa R.
Oct 31, 2019
Love this practice, the dentist, and the staff there as well; they're all professional and sweet. Dr. Rouhani is so down to earth, never rushed, and approachable, not to mention he explains procedures with just the right amount of info - enough to make you feel comfortable with his expertise but not enough to put you to sleep. They play the best music and run on time; total bonus.
Todd N.
Jul 16, 2019
From the moment you walk in to the moment they send you home with a bright, clean smile the team at Smile Concepts makes the dentist-going experience a very, very pleasant one. Dr R is a master at his craft and his staff is top notch. I'm a proud patient going on four years now and I couldn't be happier. Highly recommend.
Jeremy B.
Dec 15, 2018
Dr Rouhani is a very kind compassionate yet fun dentist that shoots straight and breaks in the bad news easily to not break your bank.
Kailee G.
Nov 19, 2018
Dr Rouhani is absolutely the best dentist! He's been helping my family & I for years. He's transformed my fiance's teeth (he had bad dental work somewhere else and just dealt with it because he didn't know any better) but he'll never go anywhere else again after trying smile concepts. Dr Rouhani is so personable and really cares about his patients!
Don Hyde
Oct 23, 2018
Dr does excellent work and doesn't do unnecessary work. Someone that I have a lot of faith in.
Cheri L.
Jul 16, 2018
I absolutely love this place! Haven't gone since I moved to Arizona, and I'm not afraid of dentist naturally. But this dentist went above and beyond to make sure I felt comfortable, he's very personable, all of the people that work there are kind and happy and so excited to make you feel the best that you can! As long as I live here I don't think I will go anywhere else and I definitely don't trust any other dentist to remove my first cavity!
Rusty Ferracane
Jul 04, 2018
Dr. Rouhani is the best! I've been going to him for years. He's kind, sensitive, thorough, knowledgeable and highly skilled. I trust him completely!
Susan Hovey
May 05, 2018
Thrilled with the work and professionalism of this office. He had me laughing and relaxed. Staff was helpful, caring and accommodating. Never knew I could have fun while getting dental work done!
Jamie L.
Mar 29, 2018
ToothSaver! LifeSaver! My son got one of his adult front teeth knocked out playing baseball, we called the office, got ahold of the after hours/emergency contact person, who got in contact with Dr. Rouhani right away. Dr. Rouhani was ready to meet us in 30 minutes, mind you it was 8pm. We are beyond grateful! Dr. Rouhani secured the tooth to the other teeth and reinforced the under side to help try and keep it alive. Dr. Rouhani is the MOST CARING dentist ever!

He is our forever dentist! Oh yeah, the cost was unbelievably cheap, less than $200 to meet us at 8pm at night, spend an hour with us, secure the tooth and give us the reassurance we needed! Priceless experience!
Cierra A.
Jan 17, 2018
I was a first time patient on 1/16/18. The appointment took a little longer than appointments that I've had with other dentists but, that could be because of being a first time patient. The visit was great, however. The dental hygienist was very talkative and welcoming! Dr. Rouhani was very thorough when explaining my x-rays and I mean thorough.

It was able to understand and follow him clearly. I am a severe clincher/teeth grinder and he provided me with an enamel paste. I also had a root canal done almost 2 years ago and I never thought the tooth was just right; I ALWAYS get food stuck in between the two teeth. He said the exterior of the tooth was great but, closer towards my gums the tooth didn't butt up to my other tooth which, is what caused a gap; hence all the food that gets stuck.

He plans on fixing this issue for me. I was there after closing time and he didn't try to hurry or anything, he took his absolute time to make sure he went through everything with me. I am very impressed. **This is a legitimate review**
Sofia H.
Sep 17, 2017
I'm so glad I found Dr. Rouhani. He and his staff are such pros. I was so afraid of going to the dentist that I delayed going for years. I had tooth pain and thought it's time to finally go. I ended up getting a lot of fillings (not on the painful tooth) and now I am going regularly for cleanings. Dr. Rouhani is really friendly, and was really empathetic about my dentist fears. Highly recommended.
Catie W.
Jun 24, 2017
I have major anxiety when it comes to getting anything done with my teeth. This place has reasonable prices and the doctor tell you everything he is doing before he does it. They are great at scheduling and can get you in fast. When I went in I had a major gingivitis problem and since seeing him it has gotten dramatically better. I look forward to going to the dentist now.
Melissa H.
Apr 18, 2017
The doctor, techs and staff are amazing! Very skilled and more importantly caring & accommodating. I highly recommend for any age and for anything from a simple cleaning to anything complex. Thank you!
Emilio V.
Mar 28, 2017
Dr Rouhani and the staff at Smile Concepts treated me with the upmost attentive and friendly service I've ever experienced. Had a tooth pulled in and out in under an hour. Def will be back to get more work done. Anyone and everyone needs to switch their dentist to Dr Rouhani. Thanks again guys.
Abby N.
Mar 15, 2017
I can't put in words how amazing this place is. I have always been nervous coming into the dentist for any reason. I was recommended to Smile Concepts by a family member, and have no desire to go anywhere else. All staff members have gone above and beyond to make sure I can come in and see them when needed despite being so popular and busy. Blown away by this place and will be a customer for life!
Maria V.
Feb 17, 2017
I do not like going to the dentist but because it's a necessary thing in life I have to, well dr. Rouhani is the best! Have been going to him for 8 years sconce we moved here, the whole family! Allways so passient with me allways so gentle and making my teeth healthy and pretty! So thank you soooo much Dr. Rouhani for everything you do! With love allways Fernanda, Mary, and crazy grandma!
Ryan Grovey
Dec 01, 2016
The BEST experience by far! Definitely will be coming back and bringing my friends
Justin S.
Dec 21, 2015
Doctor Rouhani is awesome. I am super happy with the services and the results. He truly cares about you and the work he puts in. I had an issue he could not for see and he spent a ton of time to make sure I was completely happy. I highly recommend smile concepts.
Haneen O.
Oct 06, 2015
I chose this dentist because a) my insurance and b) the short distance from my home. The rave reviews helped solidify my decision. I am very pleased with my experience at this dental office. The receptionist and dental hygienist (Kim) were both friendly and welcoming, and Kim did a thorough, excellent job cleaning. Dr. Rouhani checked my teeth afterwards and chatted a bit. He exudes a positive vibe and though unfortunately I have to visit again soon for some dental work, I know it will be fine because of the professionalism of this office.