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Every treatment - every style - every smile is unique, and we treat you that way from the very start. See why we are your preferred choice for Tri-Cities orthodontics. There's a reason our motto is "Experience and excellence for the most challenging smiles." It describes our dedication to providing you the best orthodontics in the Tri-Cities, and Dr. Zuroff's knowledge and expertise won't disappoint.

Invisalign for adults is the discreet way to straighten your teeth. The clear, removable aligner trays gradually shift your teeth into their proper positions, leaving you with a beautifully aligned and healthy smile - without having to deal with wires or metal brackets.
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For my patients, wearing traditional clear braces and invisible orthodontic aligners is a fun and exciting investment to start fresh- to reinvent their smile and confidence in who they really are. Dr. Zuroff and the entire staff have been wonderful to work with and made getting started easy and comfortable for me.
What permeates our orthodontic services in Kennewick is our passion for beautiful results, no matter how challenging the case! Give our amazing front office staff a call, and they will help accommodate your next visit.
We go above and beyond to help children, teenagers, and adults experience a fresh approach to orthodontics. We view each day at our office as an opportunity to deliver great smiles to great people - no matter how challenging. Everybody is different. With orthodontist in the Tri-Cities Dr. Jay Zuroff, referring doctors and new patients can find solutions and answers to all their orthodontic needs. For children, teenagers, and adults, our collective goal is to shape beautiful smiles that reflect their true personalities.
Each person deserves a smile that they feel uniquely and accurately defines them. For those whose teeth are crooked, crowded, or have gaps, orthodontics will create the perfectly aligned smile that truly reflects YOU. At Zuroff Orthodontics we offer treatment solutions for all ages that are individualized to your needs and will give you a healthy, straight smile!
Reviews (10)
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Trish Jessop
Dec 07, 2021
Just had my bottom retainer come loose and they got me right in and fixed it for free even though the last time i was in the office was 12/99! So not only did it hold for all those years, they fixed it right up in 15 minutes with no charge :
Thomas Westerman
Aug 24, 2021
Recommended by my Dentist, Dr Zuroff's Office was the perfect place to go! Top to bottom, Dr Zuroff and his staff were kind, courteous, and professional. You can tell that they care. Even though the pandemic, they carried through with my treatment. They have state of the art equipment that magically made my Invisaligners fit perfectly. My bite is now fixed, and my teeth are straight again (post teenage braces). No matter your age, this is the place to go. The billing and insurance administration was great too. I highly recommend them.
Thom Williams
Apr 11, 2021
They got my teeth straight and did what was right, not always what was easy. The doctor and staff are always courteous and often have fun stories to share. Dr. Zuroff is very knowledgeable and will let you know what is best for you and your teeth. It has been a pleasure having them work on and improve my smile!
Skye Gonzalez
Mar 25, 2021
I had gotten braces was a about 14 and off when I was 16. I have a permanent wire on my bottom teeth and never wore my top retainer after I turned 18 so my top teeth have moved a little. I went in today to see about correcting them and removing the wire (mouth always smells like metal) and Zuroff gave me the NASTIEST attitude I've ever received from there.

It was one snarky comment after another and made me leave feeling broken down and fuming. He as well was just awful to his assistants. He's always been a bit of a stiff but this was just out of line.
Stephanie Tinsley
Mar 07, 2020
Getting braces at 67 years old can be daunting; however, I had every confidence in Dr. Zuroff and his incredible professional team as I embarked on this journey. Dr. Zuroff is "fun friendly" and was thorough and attentive to detail regarding his plan for my "perfect smile". Every question was answered and every concern addressed. Jeanette, Victoria and Makayela were incredible "warriors" of servitude!

I appreciated their kindnesses and heartfelt considerations as well as their professional dedication and level of expertise during this process. Thank you, beautiful ladies and Dr. Jay, as I delight in my smile every day!
Ginger Farrens
Dec 18, 2019
I couldn't be happier with the results I got from Dr. Zuroff. I have had braces before in my long life, but this was the first time I've been able to use Invisalign. What a remarkably easy way to go! And what a perfect result. I am one happy customer and very thankful! Just remember - you have to wear the aligners for this to work. If you do, you'll be a happy camper like me.
Samurai Minis
Dec 04, 2019
Great friendly care! I had an amazing experience with my braces and now retainers. Staff were always kind and Dr. Zuroff himself was always willing to answer questions & provided exceptional care! Anyone looking for a very competent Orthodontist who is also very friendly and helpful, I highly recommend Zuroff Orthodontic Care! -Drew
Darla Louderback
May 04, 2019
Dr. Zuroff was very thorough & clear in explaining my options & what my next step would be. He was very friendly. Victoria was amazing from beginning to end! She walked me through every step & made me feel very comfortable. She was extremely knowledgeable & has a great personality. I would definitely recommend Zuroff Orthodontic Care in the future.
Megan Whitehouse
Jan 08, 2018
I just finished up my final appointment with Zuroff Orthodontics today. Dr. Zuroff and his staff were never less than excellent with their care and attention to detail when it came to my Invisalign treatment. Overall, it took less than a year to realign and straighten my teeth (March 2016-February 2017). The final checkups began after treatment and lasted exactly a year (March 2017-March 2018).

They were always very courteous and whenever I had any questions, they provided great advice and knowledge. I did not experience a single problem at this practice, and have recommended anyone who has been interested in getting their teeth worked on to them. Thank you guys for everything, I am so happy with the final results of my beautiful teeth!
Bob Thompson
May 08, 2017
Zuroff Orthodontics was recommended to me by my dentist of 30 years. For nearly 6 decades I wrestled with an over-crowded mouth. Dr. Zuroff recommended a solution that was both affordable and reasonable for my particular situation. I'm nearly finished with my treatment and looking forward to smiling and showing my teeth for the first time in my life.

As a manager, I didn't realize how limited my facial expressions were when I wasn't willing to show my teeth--that situation is much improved today and will be fabulous when these braces come off! The office staff is accommodating, friendly, they are gentle and kind, and always run on time. This practice is outstanding!